Superheroes start from scratch at DC
In Sept DC Comics promises to reboot every one of its hero comics. Each one of them will begin again from issue No. one. DC created Batman, Superman, Wonder Woman, Green Lantern, as well as many other immediately familiar comic book icons.
DC's new imaginative team to do well
In a bold and risky move, DC's new creative team, Geoff Johns and Jim Lee, are leaving behind 70 years of storylines and starting over with a clean slate. The change will come with new origins, redone costumes and more modern plotlines. Lee explained it just a little better. He said it will "make characters more identifiable and accessible to comic fans new and old."
How the superheroes fight
Marvel Comics has been ahead of DC for quite a while. Marvel, owned by Walt Disney Company, regularly grabs 40 percent of the comic book market. DC is 27 percent of the industry. Time Warner owns it. Hopefully Johns and Lee can change that gap a bit.
A magical quantity
August 31 will be the beginning of the new DC saga. The Justice League will start. The Justice League, which debuted in "The Brave and the Bold" magazine in February 1960, is team of superheroes including Superman, Batman, Green Lantern, Wonder Woman, Flash and Aquaman.
Altogether, there will be 52 titles rebooted. In September, there will be 13 new titles released every week. At DC, 52 is an enchanting and well known number. This is because in the company's "multiverse," there are 52 alternate Earths that "exist."
New industry to overcome
Rebooting the "Justice League" will mean new strategy. A new market needs to be used. DC plans a same-day digital release for all of the rebooted titles via an app and through the company site. DC's blog says that "making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print." The move is following what Archie Comics did. The strategy was at first thought up by the company.
Citations
National Post
arts.nationalpost.com/2011/05/31/dc-reboots-entire-line-of-comic-books/
MSNBC
today.msnbc.msn.com/id/43232629
Titans Tower
titanstower.com/monitor/?p=3118